What is For The People? Watch this video to learn more about why we are For The People.
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wisconsins number 1 highest volume independent car dealer
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Nicer, Newer™, Worry-Free Guaranteed Used Cars, Trucks and SUVs

We are a Dealer for the People. That means we put our customers first, before everything else. We believe that everyone deserves to drive a nicer, newer, worry-free guaranteed car, today. Our business is finding solutions to the everyday problems that keep most people stuck in a car they hate.

We’re on a mission to change Wisconsin by helping people get the car they want and deserve. Our goal is to be a trusted advisor in the process, specializing in helping people find, qualify for, and own the vehicle of their dreams with little or no money down … even with less than perfect credit.

Rave Reviews

“I was nervous that I wasn’t going to get a good trade in value for my car. Also, that I was going to have a good amount of carry-over from my pre-existing loan to the new loan. The dealership was great with working with the lenders to get me the lowest payment and best term. They took the hassle and stress out of buying a car away. They had positive attitudes and dedication to the customer.”
Ezra Sanchez- Marshfield, WI

“You guys came through when no other dealership would. You guys are awesome, and I will definitely recommend you guys to my friends and family.”
Amy Ried – Phillips, WI

“I thought I would never be able to get the vehicle I wanted. I was nervous about my credit. After I found my vehicle I was excited! The salesperson made me feel I could get the vehicle with no problem. It felt like he went out of his way to help me get the vehicle I wanted!”
Christie Schladweiler – Nekoosa, WI

“They were so accommodating it was unreal. It completely renewed my faith in a good dealer! I tell all my friends about them! I got exactly what I wanted at a great deal!! Couldn’t be happier and I’ll definitely come back for my next car.”
Tom Lewis – Antigo, WI