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What is FOR THE PEOPLE®?

We are a Dealer for the People. That means we put our customers first, before everything else. We believe that everyone deserves to drive a nicer, newer, worry-free guaranteed car, today. Our business is finding solutions to the everyday problems that keep most people stuck in a car they hate.

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Nicer, Newer™, Worry-Free Guaranteed Used Cars, Trucks and SUVs

We’re on a mission to change Wisconsin by helping people get the car they want and deserve. Our goal is to be a trusted advisor in the process, specializing in helping people find, qualify for, and own the vehicle of their dreams with little or no money down … even with less than perfect credit.

Rave Reviews

“I was nervous that I wasn’t going to get a good trade in value for my car. Also, that I was going to have a good amount of carry-over from my pre-existing loan to the new loan. The dealership was great with working with the lenders to get me the lowest payment and best term. They took the hassle and stress out of buying a car away. They had positive attitudes and dedication to the customer.”
Ezra – Marshfield, WI

“Before I visited Appleton Auto I had looked on several lots, but didn’t find what we wanted for our family. I was worried about not getting approved with reasonable financing, The Appleton Auto team came through for us on all levels. Thank You!”
Shannon Ayres – Neenah, WI

“I thought I would never be able to get the vehicle I wanted. I was nervous about my credit. After I found my vehicle I was excited! The salesperson made me feel I could get the vehicle with no problem. It felt like he went out of his way to help me get the vehicle I wanted!”
Christie – Nekoosa, WI

“I was worried that my credit history was going to affect me negatively when I went to Green Bay Auto to buy a vehicle. The salesmen were very helpful and they were able to work with me and my credit. They got me a great deal on a better vehicle. I am very happy now.”
Tracy Bealhen – Green Bay, WI

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