What is For The People? Watch this video to learn more about why we are For The People.
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wisconsins number 1 highest volume independent car dealer
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Nicer, Newer™, Worry-Free Guaranteed Used Cars, Trucks and SUVs

We are a Dealer for the People. That means we put our customers first, before everything else. We believe that everyone deserves to drive a nicer, newer, worry-free guaranteed car, today. Our business is finding solutions to the everyday problems that keep most people stuck in a car they hate.

We’re on a mission to change Wisconsin by helping people get the car they want and deserve. Our goal is to be a trusted advisor in the process, specializing in helping people find, qualify for, and own the vehicle of their dreams with little or no money down … even with less than perfect credit.

Rave Reviews

“Scott and I want to thank you so very much, for the wonderful care we got on buying our van. We were treated so wonderful, believe me we will come back to you. Also will tell each one I can about buying a car from you. Again thank you so very much. May God bless each one of you.”
Scott & Nancy – Merrill, WI

“I couldn’t find me a deal to work with my budget and the vehicle I want. Matt & Jimmy did it in one day. These guys are the greatest!”
Evan – Wausau, WI

“I was worried about financing a vehicle, and finding a vehicle that fit my family’s needs. Jimmy reassured us and made us feel comfortable buying a car here! He worked with us and made payments fit our budget, and improved our credit in the process!”
Lowell – Merrill, WI

“I really wanted to get rid of my old car! After finding my new car at Wausau Auto I felt much better. I was worried I wouldn’t be able to afford a newer car, but they worked with us to finance a car we could afford.”
Eva – Wausau, WI